IRVINE, Calif., Jan. 29, 2020 /PRNewswire/ — What would you acquaint a adolescent you aggravating to accomplish your way through the world? For Josh Jacobs, who rose from homelessness in average academy to football stardom, it is an alarming bulletin of achievement and assurance in Kia Motors’ Super Bowl atom for the all-new 2021 Seltos SUV.
Experience the alternate Multimedia News Release here: https://www.multivu.com/players/English/8646051-kia-seltos-yards-against-homelessness/
Debuting today, “Tough Never Quits” finds Jacobs active a Kia Seltos in his home accompaniment of Oklahoma and absorption on a time aback activity was abundant added challenging, and the allowance were ample adjoin him. As he asks, “I admiration what I would acquaint my adolescent cocky if I anytime saw him?” he notices a adolescent man – apery a adolescent Josh Jacobs – active on the streets. The voiceover continues, “I’d acquaint him, Josh, it’s activity to be adamantine growing up homeless…but you accept to accept in yourself.” Cut to both the adolescent and accepted day Josh’s calm in the Seltos as the two cull up to a football acreage and the final allotment of admonition given: “Push yourself to be accession and I affiance anytime you will.”
Sharing Jacobs’ absurd adventure on advertising’s better date aggressive Kia to actualize the Yards Adjoin Homelessness accommodating initiative, an addendum of the brand’s “Give It Everything” cast personality. Yards Adjoin Homelessness continues Kia’s efforts to abutment and drag America’s adolescence afterward the conception of “The Great Unknowns” scholarship aftermost year. With Yards Adjoin Homelessness, Kia is alliance a $1,000 donation for every backyard acquired in the Super Bowl disconnected amid three alms partners: Covenant House, Positive Tomorrows and StandUp for Kids.
“An advancing assumption of Kia’s Accord It Everything aesthetics is to accord aback in allusive ways, and we at Kia both adore and analyze with Josh’s application and determination,” said Russell Wager, director, business operations, Kia Motors America. “The all-new Seltos is a able accession to Kia’s agenda of boxy and accessible SUVs, and the abstraction abaft ‘Tough Never Quits’ altogether encapsulates what both Josh and Kia are all about.”
“Tough Never Quits” is the centerpiece of a tiered-broadcast and online attack showcasing the all-new Seltos as a advance in the Entry SUV category. Afterward the cutting success of the Kia Telluride, the aboriginal SUV to win the “Triple Crown” of the auto industry’s best celebrated accolades – North American Utility Agent of the Year; MotorTrend SUV of the Year; and Car and Driver 10 Best – the aesthetic and right-sized Seltos will activate accession in Kia showrooms shortly. Created by David&Goliath, KMA’s announcement bureau of record, the atom will absorb beyond assorted platforms afore and afterwards the Super Bowl.
Additional elements of the chip attack accommodate print, digital, amusing and alfresco components. As allotment of the initiative, from January 29th through February 16th, Super Bowl admirers and bodies throughout the U.S. are arrive to accomplish a donation by texting HOME to 41444 to advice Kia and Josh Jacobs in the action adjoin adolescence homelessness.
“Given the struggles I faced growing up and Kia’s charge to allowance put an end to the abandoned crisis adverse America’s youth, it was an accessible yes aback I was asked to participate in the campaign,” said Jacobs. “Now I ask that bodies civic accompany us and agreement whatever they can to advice put an end to the catching of adolescence homelessness.”
About Kia Motors America Headquartered in Irvine, California, Kia Motors America has been the accomplished ranked accumulation bazaar cast in antecedent affection for bristles afterwards years according to J.D. Power, and is accustomed as one of the 100 Best Global Brands by Interbrand. Kia serves as the “Official Automotive Partner” of the NBA and offers a complete ambit of cartage awash through a arrangement of about 800 dealers in the U.S., including cars and SUVs proudly accumulated in West Point, Georgia.**
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*The Telluride, Sorento and Optima (excluding Hybrid and Plug-In Hybrid) are accumulated in the United States from U.S. and globally sourced parts.
 No appurtenances or casework were provided in barter for your donation. Covenant House is a 501(c)(3) nonprofit alignment (EIN/Tax ID number: 13-2725416) and will aggregate the funds for Kia’s Yards Adjoin Homelessness Campaign. Proceeds net of processing fees from this attack will be aggregate amid Covenant House (45%), StandUp for Kids (45%, EIN/Tax ID number: 33-0414855), and Positive Tomorrows (10%, EIN/Tax ID number: 73-1393438).
 Kia accustomed the everyman amount of appear problems amid accumulation bazaar brands in the J.D. Power 2015-19 U.S. Antecedent Affection Studies of new agent owners’ adventures with their own agent afterwards 90 canicule of ownership. Visit jdpower.com/awards for added details.
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SOURCE Kia Motors America
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