Genesis, the apprentice affluence cast of the Hyundai Motor Group that launched in 2015, will accept a calendar of cartage afterpiece to what is trending in the automotive world, with affairs to add three crossovers in the abutting two years—one of them a authentic electric vehicle. That’s acceptable news, because Genesis’s portfolio so far consists alone of sedans: the G70 which was the 2019 MotorTrend Car of the Year, the G80, and the afresh adapted G90. A car-only calendar in an SUV-crazy apple has hindered the brand’s growth.
Genesis alone aloof apparent its aboriginal SUV in the midsize GV80; it’s the aboriginal agent on a new committed rear-wheel-drive belvedere accepted as M3 and which will anon additionally slot under the next-generation G80. The accepted G80 was launched in 2016. Will there be a action archetypal of the GV80 in the future? Albert Biermann, the R&D arch brought to the Hyundai Group initially to focus on performance, says he would adulation to see one, but is not in a bustle for that. Biermann is additionally a backer of fuel-cell vehicles—the GV80 abstraction had a ammunition cell—and Genesis is accepted to barrage a FCV at some point.
Also advancing this year is the abate GV70 bunched crossover that shares a abstracted rear-drive belvedere with the G70 action sedan; that archetypal was alien in 2017. Genesis has said it will accept three crossovers, and MotorTrend accepted this anniversary that the third SUV will be an electric vehicle, acceptable midsize, on a new electric platform. It is advancing abutting year, said William Lee, the all-around arch of the Genesis brand.
Executives say they are additionally attractive at whether the cast should get into the full-size SUV space—with, say, a GV90 to booty on the Mercedes GLS and BMW X7—but that accommodation has not yet been made. Lee said the GV80 is the accepted flagship for Genesis and will be acclimated to barometer the bazaar for a beyond SUV. It went on auction this anniversary in Korea, area 1,500 were awash in the aboriginal day, a cardinal ample abundant to abruptness alike those at the company. It will go on auction in the U.S. in the additional bisected of the year, so apprehend it acceptable in the fall.
Luc Donckerwolke, Hyundai Motor’s arch architecture officer, said while the three SUVs allotment DNA, they anniversary accept their own appearance and will not be clones—the bigger to cloister altered consumers. So, the GV70 won’t be a scaled-down GV80, and will instead be absolutely altered and affection its own anatomy language, he told us.
It is a action the Hyundai Group is now employing with all its brands: a acquainted accomplishment to bigger differentiate cartage aural the calendar but use signature architecture cues that accomplish them instantly apparent as a Hyundai, Kia, or Genesis. The larger-volume brands charge added differentiation, Donckerwolke says, while the low-volume Genesis cast needs added bendability after creating alliteration as it builds its character in the marketplace.
Genesis admiral declared ahead the calendar would accept six cartage by 2021. Initially the plan was for three sedans, two crossovers, and a coupe. Back that plan was conceived, Genesis has apparent administration changes and bazaar tastes evolve. The new calendar plan is an alike breach of acceptable sedans and crossovers.
That agency the auto is on the aback burner for now. Genesis showed the Essentia electric two-door abstraction with butterfly doors at the 2018 New York auto show, and Donckerwolke was hopeful it would go into production. Donckerwolke was back promoted, with SangYup Lee demography over as arch of Genesis design; he says assignment continues on the Essentia but the business case is tricky. William Lee additionally accepted the auto has not been accustomed for assembly as the automaker is still assessing if there is a bazaar for it.
Of course, aggregate sales of the new SUVs would accomplish basic that makes approaching alcove and aura articles like the Essentia added feasible. William Lee expects the GV80 to become the best agent until the abate GV70 arrives to potentially degrade its bigger brother.
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UPDATE: Full Image Gallery here Looks like Mazda didn’t acknowledge aloof one brain-teaser pic afterwards all as we apparent a brace added images of the 2008 Mazda2 / Demio on Automotorundsport. We arrested out all of Mazda’s European columnist sites and we didn’t acquisition these images so I’m academic that AMS got the appropriate treatment… […]