Oscar-winning administrator Spike Lee on the set in Hollywood filming “Anthem,” a abbreviate blur he fabricated to acknowledge the new 2021 Escalade in Hollywood on Feb. 4. (Photo: General Motors)
The redesigned 2021 Cadillac Escalade SUV will accept its own blur and a celebrity acknowledge abutting ages in Hollywood.
General Motors has broke Oscar-winning filmmaker Spike Lee to introduce the Escalade on Feb. 4 with the premiere of a three-minute abbreviate blur he directed alleged “Anthem.” Lee will be at the vehicle’s acknowledge as well.
“The blur is almost a composition intended to abduction and appearance the spirit of the Escalade,” said Mike Albano, Cadillac spokesman.
The blur highlights the new Escalade’s industry-first arced OLED awning technology. It gives the vehicle’s cockpit a affected feel with bold adumbration and advanced colors beyond the display.
The blur acclimated Lee’s signature “Double-Dolly technique,” which heightens the faculty of motion to draw admirers afterpiece to the character, Cadillac said in a news release. The blur showcases the SUV’s innovation and movement and pays accolade to the Escalade actuality a cultural figure for added than two decades.
“I’m accustomed to be allotment of the abutting bearing of the Escalade,” said Lee in a statement. “(It) embodies style, affluence and authority conveyed after pretension.”
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After Cadillac shows the blur during the reveal, it will be arresting on www.cadillac.com and amusing media, Albano said. Some of the agreeable will additionally be acclimated in announcement during the 92nd Academy Awards on Feb. 9, he said.
Cadillac has formed with Lee, who won the 2019 Academy Award for Best Adapted Screenplay for his blur “BlacKkKlansman,” for bristles years on assorted business projects, said Albano.
Lee is acclaimed for administering such films as “She’s Gotta Accept It,” “Do the Right Thing,” “Malcolm X,” “25th Hour” and “Inside Man.” In those, he explored annoying capacity and acid a distinctive film style.
“As one of the greatest storytellers and best artistic filmmakers of his time, Spike Lee’s different angle is the absolute aqueduct for administration the affection and spirit of the 2021 Escalade,” said Steve Carlisle, Cadillac president. “It is an figure reimagined.”
Spike Lee said he will skip the Oscars this year because so abounding nominees are white nominees. (Photo: Charles Sykes/Invision/AP)
The Escalade is congenital at GM’s Arlington Assembly bulb in Texas, area the aboriginal one formed off the band in 1998.
It’s became a adopted ride for rockers and rap stars, a aura agent for the cast and its second-best affairs vehicle behind the XT5 midsize SUV.
GM’s affluence cast could use the Escalade’s brio to advice lift its apathetic U.S. sales. For 2019, Cadillac awash 35,424 Escalades in the United States, bottomward 3.9% from 2018. It awash 49,879 XT5s bottomward 17.6% from 2018. But acknowledgment to the barrage of the XT4 baby SUV, Cadillac’s absolute U.S. vehicle sales accomplished the year up by a abbreviate 1% to 156,246 cartage sold.
2020 Cadillac Escalade (Photo: The Escalade is the alone Cadillac with a acceptable name, and the brand’s acknowledged model.)
Cadillac’s big rival, BMW, sold 324,826 cartage in North America aftermost year, up 4.4% from 2018.
The Escalade has been the acknowledged abounding admeasurement SUV for 15 years, Cadillac said. Its accumulative U.S. sales accept surpassed 806,000, with absolute all-around sales of about 900,000, Cadillac said.
Here are some of the appearance that were aboriginal alien on antecedent Escalade SUVs:
The 2021 Escalade’s arced OLED affectation appearance alert the pixel body of a 4K television and added than 38 absolute askew inches of active resolution.
Contact Jamie L. LaReau: 313-222-2149 or [email protected] Follow her on Twitter @jlareauan. Read added on General Motors and assurance up for our autos newsletter.
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